Tijdens dit project voor Ben zijn was het doel om de Ben Student shop te promoten. De Ben Student Shop werd te weinig gebruikt. Het was aan mij en drie andere studenten om een zowel online als offline campagne op te zetten om hier verandering in te brengen.
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As a result, we designed different elements of the campaign to be shared across various social platforms. However, we needed an overarching theme of the campaign. Therefore, we thought about the student life and how a lot of people always say it is the best time of your life. We came up with the term GENIEter, a combination of genie (genius) and genieter (enjoyer). This specifically targets the Ben students shop, because students get to enjoy their student life while making conscious decision about their phone subscription. Apart from online elements we also design physical advertisements. The main element of the campaign was the song. The song was written by another team member and her sister, because she can play the ukulele. The lyrics of the songs has little hints towards Ben and the campaign, but most importantly it is nice to listen to and will be used on all video advertisements. This way the advertisement will be more recognizable and stick with the students.
